Organic SEO Process
Natural search rankings are influenced by over 100 factors that can be broken into two subsets, onpage content and link popularity. Organic search optimization creates and structures the content and develops the links that will most influence your search rankings.
What It Includes:
- Competitive/Market Analysis - Your current link popularity and search engine rankings will be compared to your competitors to determine your overall internet visibility.
- Site Assesment:
- Evaluation of the search engine-friendliness of your site design
- Domain and Link analysis – analyze potential domain and link problems, suggest additional domain names that will enhance your marketing strategy
- Recommendations of any necessary improvements or workarounds.
- Education for you and your developer about "spam" tactics we want to avoid.
- Search Term Research - a comprehensive process where we generate hundreds of targeted search terms and assess the relevancy, popularity, and competitiveness (likelihood of rankings success) of each.
- Site design analysis and recommendations - optimize your design templates in the initial design or redesign phase, help you make HTML and scripting modifications that can help your site index better in the search engines.
- Search engine copywriting, coding and keyword placement - writing effective titles, meta tags, and content for better search engine indexing that will satisfy your marketing objectives
- Information Page development - Information Pages built into your web site tailored specifically for end users who find your site via both the search engines and directories.
- Site submission and monitoring - Big Fish will submit your site to the search engines that tend to deliver the most effective results. And we can provide site monitoring on a quarterly basis.
- Directory Submission - assist you with directory submission (Yahoo, Open Directory, etc.) that will enhance your link popularity and drive target traffic to your site.
- Link-Building - submit your site to over 60 general directories, as well as researching industry-specific directories, and detecting sites to target that are linking to your competitors already.
- Press Release - optimization and electronic distribution (one per month). This is a powerful tactic that gets your releases into the search engines and posted on countless other sites across the web. It also builds links.
- Monthly Reporting - report rankings, site traffic and conversions (sales, lead forms filled out, or other actions taken on your site)
- Measure and Improve - suggestions on how to improve your rankings, visitors and conversions
How Long It Takes:
The upfront work to optimize your site takes two to three months under normal circumstances. Some results will be apparent within the first month or two, but it can take three to six months after optimizing to achieve results for clients in moderately competitive industries. It can take six to twelve months to achieve results for clients in more competitive industries.