Email Marketing
Email Marketing is a powerful way to grow your customer base and turn your website visitors into loyal customers that increase online sales. Big Fish creates email programs that generate leads, enhance your brand and develops relationships with your customers. We also drive sales through effective cross-sell, special offer and repeat purchase campaigns.
Why email?
- lower cost
- more targeted
- more effective
- more measurable
- higher ROI
- viral
- interactive
- customer feedback
Turn Prospects to Customers
Collect demographic and behavioral data about your prospective customers. Then use this knowledge to strategically convert them into first-time buyers. As you gather valuable information from your prospects, you can use this knowledge to create relevant offers and maximize conversion of your Web site. As a result, you will be able to turn more prospects into loyal customers, increase your online sales and get better returns from your traffic-generating marketing programs.
The Top Ten Uses of Email include:
- Special Offers - generate sales, create new customers
- Changes - announce new products, services, menu items, personnel, locations and store openings
- Promotions - create viral /refer a friend campaigns, sweepstakes, contests
- Newsletters - establish and develop customer relationships, create loyalty and top-of-mind awareness
- Recommendations - increase average order value by cross selling enhanced products and services or upsell additional products and services
- Customer Feedback - answer customer questions, establish credibility
- Sales Cycle - drive prospects through each step of the buying cycle
- Event Invitation
- Specials - menu and service specials
- Charity Tie-ins